Someone stated, ” The second page of Google Search is the best place to hide your secrets!!” This quotation focuses more on the importance of SEO in modern times than homicidal tendencies. Your posts might as well not be ranking on the landing page of Google search. But don’t panic. SEO can do the job for you. So, if you want to learn about SEO and the best WordPress SEO plugins, you are at the right place.
Let’s start with “what is SEO”?
What is SEO?
SEO stands for search engine optimization. It is a term used to describe strategies that raise a website’s rank higher in search engine results pages. Doing SEO the right way, people using search engines like Google, Yahoo!, and Bing to find answers to problems your company’s brand, product, or service can solve will have a better chance of coming across your website.
Essential Elements For SEO Marketing.
The following are the essential elements for SEO marketing.
Keywords are no longer the only SEO technique that matters, but they need to be more critical. The difference today is that keywords must be well-researched, carefully chosen, and used wisely in your content to be effective.
Content is essential in SEO since it is how you reach and engage people. Knowing your angle and creating content that meets the bill is critical.
Off-page SEO is optimizing things outside your site rather than on it. Backlink building is the basic approach adopted for off-page SEO. Building excellent backlinks to your site from other websites informs search engines that your site is essential and high-quality, which helps to establish authority.
Search Engine Marketing, or SEM, is paid marketing. It includes native ads, Google AdWords, ads on social media, pay-per-click (PPC) ads, ads on Google Shopping, display ads, and more.
As more and more people search on their phones, local SEO is becoming more and more necessary. 60% of all searches are done on a mobile device, and almost half of those are for local information. So, if you own a restaurant, local SEO would make sure that your site comes up when people in your area search for the best restaurants in town.
Importance of SEO for modern websites
SEO is the best and most cost-effective way to understand customers and reach them at important moments. Many companies and brands know the importance of SEO for their online presence and the advantages of having SEO work done for them.
There is no doubt that SEO will increase a website’s general searchability and visibility, but what extra benefits does it provide?
Let’s talk about some of the reasons why businesses need SEO to build their brands.
Any skilled SEO wants to make a good foundation for a beautiful website with a simple, effective user experience that can be found in search.
SEO leads to higher rankings in search engine results, which improves the credibility of both the website and the business. If the website is on the second or third page, people may think that the company is new or that they need more time to win their trust. This could cause the business to lose money.
In case you are wondering, you can measure SEO, and there are many ways to measure how well and how much a website has grown after optimization. Such as an increase in website traffic, a rise in a site’s ranking on search engine results pages, conversions and sales, etc.
You’ve all noticed that online advertisements may be jarring. But the purpose of these advertisements is to attract users to the website. You can simplify this via SEO, where people can continue their journey on the website after clicking an ad to convert and stay on the website due to a non-optimized design.
Even though SEO costs money, it is better to have an optimized site. A well-optimized website is easy to use and gets more people to interact with it. It is also as quick and concise as possible. This means that SEO is worth every penny it costs.
- SEO Leads to increase conversions
A rise in traffic from SEO results in an increase in conversions and an optimization of the conversion rate. You can achieve this by ensuring that the optimized website design gently and effectively prompts visitors to complete the necessary actions. Such as signing up for the newsletter, purchasing, scheduling an appointment, etc.
Local businesses want to sell to people in their area. So, it is essential for them that their websites are optimized for search engines. This leads to more people going to their website and more direct sales. SEO and more sales go together because most people look online to find out where they are, how to get there, etc.
- Increases Organic Search Web Traffic
You might ask, “What is organic search?” These are the search results on Google that are not paid ads. Organic search is a big part of how well a website works and helps in getting customers to convert to the website. If you want your website to work, you need SEO because it is a significant source of Organic Search Traffic.
Now that we have learned the importance of SEO. Let’s move on to the easiest method to achieve it. That is using the best WordPress SEO plugins for your website. Following are some of the top ones available in the market to help you choose from.
Best WordPress SEO Plugins
1. All in One SEO for WordPress (AIOSEO)
All in One SEO (AIOSEO) is among the best WordPress SEO plugins to optimize your whole site. It helps you increase your web page rankings and get more traffic from free sources. The plugin has excellent features that speed up and simplify all your SEO work.
AIOSEO generates and uploads XML sitemaps for your website to search engines. This guarantees that search engine crawlers correctly find and index your website’s content. It also gives a TruSEO score to each page on your site. This provides a summary of potential issues and instructions on resolving them.
You can optimize on-page SEO using AIOSEO by adding and enhancing meta titles, descriptions, and keywords, among other elements. You may instruct Google and other search engines how to reach your website using a robots.txt editor.
Here are some key features of AIOSEO.
- Smart XML Sitemaps
- Video SEO Sitemaps
- Local SEO
- Social Media Integration
- Rich Snippets Scheme
- Link Assistant
- WooCommerce SEO
- Redirection Manager
- SEO Audit Checklist
AIOSEO starts from $49.60/year with a 14-day money-back guarantee.
2. Yoast SEO
Yoast is another popular and surely one of the best WordPress SEO plugins. The plugin gives you a vast number of SEO features and options that you can use to make your website better for both search engines and people who visit it.
Based on SEO best practices, Yoast guides element management. One of the essential features of this plugin is the on-page SEO insights. It will tell you how to best use your target keyword. Whether you’ve used it enough on the page, and how to optimize your title, URL for the keyword, and meta description.
If you have a team of writers who work for you, they will love that this plugin puts the reader’s experience first and gives actionable tips for optimizing content. With Yoast, they can please both search engines and readers without having to remember every SEO best practice.
Yoast SEO has its website with premium support options, a thriving community in the forum, and informative blogs to learn more about SEO. Also included are the SEO courses for beginners, intermediate, and advanced users.
You can also use that website to access Yoast SEO premium. That has more advanced features like keyword optimization for five keywords on a page, previewing how your page will look on Twitter and Facebook. Also, suggest internal links to send people to other parts of your website. Remember that this is a tiny part of the premium features.
Here are some key features of Yoast SEO.
- Schema markup
- Access to free Yoast courses
- Language support
- Advanced XML sitemaps
- Breadcrumbs control
Yoast SEO has both free and paid versions. Pricing starts at $99 per year for one website.
3. Squirrly SEO
Squirrly SEO is an SEO tool for beginners that provides suggestions in real-time. This plugin helps you optimize content for your selected keywords while writing your content. Also, it analyzes your competitors and makes recommendations on how you may better compete with other pages.
Also, Squirrly SEO has innovative features to support your marketing initiatives. For instance, it analyzes audience engagement and provides helpful recommendations to raise click-through rates (CTRs). Surprisingly, if you switch from another SEO plugin, it will transfer all your current settings.
Here are some key features of Squirrly SEO.
- Custom Robot.txt for site crawlers
- Free coaching sessions
- Social media monitoring
- Sitemap XML
- Google Analytics integration
- ‘Noindex’ options
- Schema markup
- Advanced eCommerce features
These features help Squirrly SEO rank among the best WordPress SEO plugins.
Squirrly comes in both free and premium versions. The Premium version starts from $71.99/month.
SEOPress is another one of the best WordPress SEO plugins that are white-labeled and free from ads. It is a premium SEO plugin that is simple, fast, and powerful. You can manage redirections, build your custom XML sitemap, analyze content based on keywords, and more. This plugin has comprehensive features that help you to optimize your site.
The plugin works with Google Analytics so that you can keep track of your SEO work. Also, its content analysis tool will help you write better posts by giving you real-time optimization tips. Developers can also add more hooks to the plugin to customize it.
Here are some key features of SEOPress.
- Redirections and 404 monitoring.
- Video and Google News XML sitemaps.
- Google Analytics stats in your WordPress dashboard.
- Local business SEO.
- WooCommerce and Easy Digital Downloads optimizations.
- Image SEO
- Social media monitoring
- Intuitive setup wizard
- Support for unlimited keywords
- ‘Noindex’ support
- Custom canonical URLs
- Free SEO tutorials
- Dynamic titles and meta descriptions
SEOPress has both free and premium versions. The premium version costs $49/year and is suitable for many sites. It has advanced features for optimization for breadcrumbs, WooCommerce, and more.
RankMath is another user-friendly SEO plugin. This plugin helps you to optimize your website for social media and search engines. This plugin combines the power of several SEO plugins you might already have on your WordPress site and puts them all into a single, lightweight, and easy-to-use plugin.
RankMath comes with Google Search Console and keyword ranking tools if you wish to outperform your rivals. Also, its integrated 404 monitor help in error correction for a better user experience. Its module-based design allows you to choose the required functionality without overburdening your website with pointless features. Owing to its popularity, it ranks high among the best WordPress SEO plugins.
Here are some key features of RankMath.
- Internal linking suggestions
- XML Sitemap
- Image SEO
- Support for unlimited keywords
- Schema markup
- Local SEO
- Advanced SEO auditing
- Redirect manager
- Breadcrumbs optimization
RankMath has free and premium versions. The Premium version starts from $59/year.
6. Broken Link Checker
Broken Link Checker is a free and straightforward WordPress SEO plugin. This plugin is among the best WordPress SEO plugins that help you find broken links on your site and fix them. When google finds a broken link that opens a 404 page, it thinks there are better things for the user. After all, your customers want to stay on a full page.
Since making new content is the primary goal of most websites, you may find it hard to manage time to go back and fix old posts. This plugin can help you clean up your site in that way. Broken Link Checker looks at all the published content in your WordPress archive and tells you about broken links and missing images. It checks internal and external links to ensure they work and can stop search engines from going to the wrong links.
The only problem with using Broken Link Checker is that it can slow down your site because it takes many resources to review your site’s links and check for errors.
Here are some key features of this plugin.
- Broken Link Scan.
- Email report.
- Edit broken links.
- Scheduled Scan.
- Deep Scan.
- Edit Posts.
- Status of Broken Links.
- Redirect link report.
Broken Link Checker has both free and premium versions. The Premium version starts from $59/year with a 30-day money-back guarantee.
SEO is something that every site owner needs to do. With the right tool, you can keep track of your meta descriptions and optimize your content to rank for your chosen keyword. Thanks to the array of SEO plugins, this is now easy for WordPress users to do.
In this article, we have discussed six different best WordPress SEO plugins. Each plugin has its unique features.
Yoast SEO is the overall best SEO plugin for optimizing posts and pages individually. SEOPress is the best White-labeled SEO plugin. If optimization for social media and search engines is the goal, you can use RankMath.
We hope this article helped you in your quest. So which SEO plugin do you use? Tell us in the comment section below.